This holiday season, online shopping is getting a high-tech boost. Retail giants like Amazon, Google and OpenAI are rolling out new AI tools to make shopping easier. These assistants help users find gifts, compare products and even order items — all through simple conversations.
AI shopping helpers do more than old chatbots. They offer personalized recommendations based on what you’ve liked before, track price changes, and alert you when deals match your budget. Some tools can even call local stores to check stock or automatically buy items when prices drop.
Experts say AI could influence a big share of holiday sales. A recent estimate suggests that AI-driven tools may shape nearly one in five purchases during the festive season. Still, adoption is gradual — not every shopper uses, or trusts, these tools yet.
For shoppers, this means less time searching, easier comparisons, and fewer clicks before checkout. For retailers, it’s a chance to boost visibility and sales as customers increasingly lean on AI help. As more tools appear and AI becomes familiar, such “smart shopping” may become the new normal.
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