U.S. consumers poured about US $8.6 billion into online shopping on Black Friday 2025, as per Adobe Analytics. This marks a strong 9.4% rise over last year — showing that even holiday discounts and tough economic conditions could not dampen demand.
Many shoppers appear to be shifting away from store queues — preferring the ease of online deals via laptops and smartphones. Adobe sees this as part of a broader trend: digital shopping is now central to U.S. holiday retail.
Retailers expect the final Black Friday total to reach between $11.7 billion and $11.9 billion — potentially breaking online-sales records for the day.
Discounts, convenience and holiday urgency seem to be driving the boom. Many shoppers used mobile devices to grab deals, reinforcing the shift toward mobile commerce. Experts believe this fast-moving, digitally-savvy trend may reshape how Americans shop — especially during big sale events.
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