Google, owned by Alphabet, is expected to face a major European Union (EU) antitrust fine in 2026 for not fully complying with competition rules under the EU’s Digital Markets Act (DMA). Regulators say Google still gives priority to its own services, such as Google Shopping, Google Hotels, and Google Flights, in search results. The DMA bans big tech platforms from favouring their own products where they dominate the market.
The European Commission charged Google earlier this year after finding the company’s search results unfairly promoted its services over competitors. Google has proposed changes and tweaks to its search listings, but EU officials believe these changes are not enough to meet the law’s requirements.
If Google is found in breach, it could face a fine worth a significant percentage of its global revenue. The case is part of broader EU efforts to regulate large technology firms and ensure fair competition online. Many tech companies, especially from the U.S., have criticized the EU’s digital rules as too strict. The dispute may heighten tension between European regulators and U.S. tech giants.
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