Nothing, the London-based consumer technology company founded by Carl Pei, has announced a major milestone: it will establish its first global flagship store and international headquarters in India. In partnership with its sub-brand CMF, this move marks a strategic expansion aimed at tapping into India’s fast-evolving and vibrant tech market.
The flagship store, designed to reflect Nothing’s signature minimalist and design-centric philosophy, will serve as both a retail destination and an immersive brand experience center. Located in a high-footfall urban area (reportedly Bengaluru), the store will offer hands-on access to Nothing and CMF products, including smartphones, wearables, and accessories.
At the same time, shifting the company’s global headquarters to India signals a deep commitment to local innovation, manufacturing, and market-driven R&D. India’s talent pool, supply chain capabilities, and growing consumer base make it a logical hub for Nothing’s long-term operations.
This dual announcement highlights India’s rising influence in the global tech landscape. For Nothing, anchoring operations in India enables closer proximity to consumers, faster time-to-market, and deeper regional integration—critical elements for scaling its product ecosystem and brand loyalty.
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