Indian fintech giant PhonePe has partnered with OpenAI to integrate ChatGPT directly into the PhonePe app, PhonePe for Business and even the Indus Appstore. This means users across India will soon get AI assistance for everyday tasks — from planning a trip to getting shopping suggestions — without leaving the payment app. The integration aims to merge finance and artificial intelligence seamlessly in one place.
PhonePe said this move will help millions access AI-powered help while paying, shopping or browsing apps. For merchants using PhonePe for Business, the tool could aid in writing product descriptions or answering customer queries faster. OpenAI described the partnership as a big step toward making AI accessible to more Indians, leveraging PhonePe’s large user base and local market knowledge.
The rollout is planned in phases, so not everyone may see ChatGPT immediately. But once live, users will enjoy an in-app assistant that gives smart recommendations, simplifies choices, and supports everyday needs — all inside PhonePe. This union of AI and fintech could change how people across India shop, pay and navigate digital services.
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#IndusAppstore
