Reliance Consumer Products Ltd (RCPL), the FMCG and beverage division of Reliance Industries, has clinched the exclusive pouring rights across all Hyderabad Metro stations. This pivotal agreement makes RCPL the sole provider permitted to sell beverages within station premises—spanning carbonated soft drinks, juices, packaged water, and more—offering a significant boost to its urban beverage distribution network.
By securing exclusive pouring rights, RCPL is poised to enhance brand visibility and consumer access at a critical urban commuter hub. This move benefits both RCPL’s growing portfolio of beverage brands and the strategic monetization of metro retail spaces.
This partnership aligns with RCPL’s broader expansion strategy, which includes launching multiple manufacturing facilities and boosting production capabilities. The exclusive pouring rights in Hyderabad Metro complement the company’s ongoing investments in beverage production and distribution from FMCG expansion to retail infrastructure.
Overall, this exclusive pouring rights deal not only underscores RCPL’s dominance in urban beverage distribution but also opens new revenue streams in metro retail, positioning the company for sustained growth in the competitive Indian FMCG beverage sector.
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