Andhra Pradesh has announced a fresh push to promote fish consumption statewide and revitalize its fisheries sector. The plan includes expanding aquaculture, establishing more fish retail outlets, and improving infrastructure. The government wants to make fish a regular part of diets — not just a commodity for export.
Currently, fish consumption in Andhra remains low. Officials intend to raise domestic demand by making fresh fish more available and affordable. To achieve this, they will encourage setting up aqua hubs, fish kiosks, and branded retail outlets across districts. Support will be offered to youth and local vendors to launch these outlets, including subsidies and training.
In the fisheries sector, the state plans to upgrade cold storage, strengthen value chains, and support farmers with better technology, inputs, and marketing. They will also promote fish and prawn production and aim for healthier yields. The strategy is to reduce waste, improve quality, and increase incomes for aquatic farmers.
The overall goal: transform Andhra Pradesh’s fisheries into a sustainable growth engine while improving nutrition and livelihoods. If successful, this push can help the state balance exports and local consumption, and make fish farming more inclusive and profitable for coastal and inland communities.
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