As India gears up for its highly lucrative festive season, Samsung is shifting its strategy to focus on two critical pillars: artificial intelligence and affordability. Recognizing India as one of its fastest-growing markets, the company is embedding AI-powered features across a wide range of products—from smartphones and smart TVs to home appliances.
Samsung aims to make AI technology accessible to the mass market, offering smarter functionality like personalized recommendations, adaptive energy-saving modes, and intelligent camera systems—all while keeping products competitively priced. This approach is tailored to meet the needs of India’s price-sensitive yet tech-savvy consumers.
The move aligns with growing Indian demand for smart, connected devices that enhance lifestyle and convenience. During the festive shopping boom, typically spanning from Navratri to Diwali, Samsung plans to capitalize on increased spending by delivering feature-rich devices at a compelling value.
By combining AI innovation with a strong focus on local market dynamics, Samsung is positioning itself to strengthen market share and outpace competitors in India. The strategy also supports Samsung’s broader global vision of making AI an everyday experience for consumers across all segments.
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