Volvo Cars is recalibrating its electrification roadmap as growing consumer interest in hybrid vehicles shapes its strategy. After initially aiming for a fully electric lineup by 2030, the company now targets 90–100% of global sales to be fully electric or plug-in hybrid models, with an allowance for up to 10% mild hybrids as market conditions require.
By 2025, Volvo expects 50–60% of all sales to be electrified, including both plug-in hybrids (PHEVs) and pure battery-electric vehicles (BEVs). This reassessment reflects slower EV adoption in certain regions, infrastructure gaps, affordability issues, and regulatory uncertainty.
In markets like India, Volvo Car India confirms there are no immediate plans to introduce PHEVs, aligning local strategy with national policy favoring full EVs. Hybrid models remain globally important, particularly in regions transitioning more gradually to electrification.
Meanwhile, Volvo’s global electrified mix continued to grow in Q1 2025, with 43% of sales now electrified—fresh momentum for both PHEVs and BEVs. The strength of hybrid interest ensures that as markets evolve, Volvo’s strategy remains flexible, competitive, and consumer-driven.
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